You’ve already done the hard part. You’ve built a mobile app for iOS or Android, or for both. You’ve driven downloads of your app by users in the hundreds, the hundred-thousands or even in the millions. You’ve probably already adopted many of the mobile app industry’s ever-evolving best practices for boosting your revenues and for keeping the users you’ve acquired—right?
This document aims to remind app owners, marketers and developers of some of the key ways in which successful apps have become—well, successful. Having great content or tools in your app is all well and good, but with fickle customers driving mobile app churn rates through the roof, you’ll want every possible tool in your usage-increasing and churn-reducing arsenals as you can.
Here are 12 of them, in one very easy-to-digest document.