Mobile apps are more all-encompassing than ever, with eMarketer reporting that we spend 2 hours and 25 minutes a day (!) using apps on our smartphones. Apps are nearly 20% of our daily media time, and they’re only projected to burrow into more corners of our waking lives in the years to come.
So why are app owners, marketers and developers struggling to keep the app users they’ve worked so diligently to acquire, and why do so many apps’ revenues stall out after the initial euphoria of those first hundreds and thousands of downloads?
It may be that we’re applying old-school thinking from, like, three years ago to today’s mobile app revenue & retention challenges. We decided to gather some of the best advice and experience that we could on how to grow revenues in the day and age we’re in right now, and capture them all in a new white paper called 15 Tips to Boost Mobile App Revenues in 2017. You can download it right here.
In this new 18-page paper, you’ll learn about:
- New innovations in Rich Push Notifications; Location-Based Marketing and Cross-Channel marketing;
- Measuring mobile app speed and performance in markets outside of your own;
- How to stop obsessing over downloads, and how to win high-value customers who’ll stay with you instead
…and much more beyond that as well. If you’re working in a brand with a mobile app business – or with any kind of mobile app at all – you’ll want every possible tool in your revenue-increasing and churn-reducing arsenals as you can.
Here are 15 of them, in one very easy-to-digest document.