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5 New Ways to Look at Mobile App Commerce in 2017

With shoppers now flocking to mobile apps to initiate and complete their purchases, what will be the impact on brands – and on their customers’ perceptions of those brands?

Neumob’s white paper relies on brand-new consumer research to explore some of the latest trends in mobile app commerce. The paper helps to answer these questions, among others:

  • How do offline retailers with branded apps compare to those without them?
  • What are some in-store smartphone behaviors reported by consumers over the past year?
  • What is the #1 concern for consumers when using a shopping/mobile commerce app?
  • How close is the correlation between a poor mobile app shopping experience and lost revenues?

This new white paper provides the results of an exclusive survey that answers these and other questions, while also taking a bigger look at some seismic recent shifts in the overall mobile app commerce landscape.

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