With shoppers now flocking to mobile apps to initiate and complete their purchases, what will be the impact on brands – and on their customers’ perceptions of those brands?
Neumob’s white paper relies on brand-new consumer research to explore some of the latest trends in mobile app commerce. The paper helps to answer these questions, among others:
- How do offline retailers with branded apps compare to those without them?
- What are some in-store smartphone behaviors reported by consumers over the past year?
- What is the #1 concern for consumers when using a shopping/mobile commerce app?
- How close is the correlation between a poor mobile app shopping experience and lost revenues?
This new white paper provides the results of an exclusive survey that answers these and other questions, while also taking a bigger look at some seismic recent shifts in the overall mobile app commerce landscape.