Were you aware that smartphones are now driving over half of all online purchases – with most of that taking place in mobile apps? Or that nearly half of all consumers admit to opening apps on their smartphones while in physical retail stores to try to find a better price or better selection?
There’s certainly a lot happening in the online & offline shopping worlds tied to the ubiquity of mobile apps and that smartphones that power them. Neumob interviewed hundreds of shoppers during the last month in order to pull together exclusive research on their habits, their preferences, and how they perceive the performance of the shopping apps they use regularly.
This new study and white paper, “5 New Ways to Look at Mobile App Commerce in 2017”, gets to the heart of today’s mobile app commerce ecosystem. It helps answer:
- How do offline retailers with branded apps compare to those without them?
- What are some in-store smartphone behaviors reported by consumers over the past year?
- What is the #1 concern for consumers when using a shopping/mobile commerce app?
- How close is the correlation between a poor mobile app shopping experience and lost revenues?