The anecdotal information is all there. Maybe you’re getting 1- and 2-star app store reviews, with users complaining about slow load times and in-app errors.
Perhaps co-workers and friends are trying to use your app overseas, and are telling you “it’s so much slower in India (or China, or France, or Brazil) than it is at home”. Maybe you’ve even measured your app speed and performance using Neumob’s free SDK already, and it’s quite clear that it’s not where you want it to be.
How do you turn the desire for a faster mobile app into a business case that supports that desire – one that the rest of your organization can use to see the bottom-line benefits that come from an accelerated app?
How to get started
First, you’ll want to benchmark where you’re at, versus where you’d like to be. How quickly do all of the elements in your app load – the images, the third-party calls, any advertisements, and the other SDKs your app is hitting every time a session begins?
Now – how does that differ by country? Are you seeing strong performance in your home market, but sluggish in-app performance and a high error rate in another? Knowing what needs to be improved, and where, gives you the ability to decide just how much acceleration you need from a mobile app acceleration SDK.
You may want to initially accelerate in Asia and South America, for instance, but not in the UK or US – and getting these metrics will give you a sense of which levers to pull and dials to twist when it comes time to do so. Neumob’s free Performance Analysis is a great place to begin.
How does your app define success?
Next, you’ll want to match your app performance goals with what really matters in your organization and to your brand: conversions and ROI. “Conversions” are different for different apps, and there are likely plenty of other KPIs that you use to determine the success of your app. Some might be:
- Purchase rate within the app
- Sessions per user
- Page views per user
- ARPU, or average order size
- Conversions on mobile vs. conversions on Wi-Fi
- Conversion rates by Top 5 countries
You’re likely tracking some or all of these already. If you’re an advertising-monetized app, it might be ad impressions or clicks, or revenue per user from advertising. The important thing in building an app acceleration business case is to know what metrics truly move the needle in your organization – because having a faster and better-performing app will likely have a significant and defined impact on any & all of them.
Linking app acceleration and your bottom line
From here on, it’s actually quite simple. What impact will, say, a 50% faster app in Germany have upon your conversions in Germany? What about a reduction in your in-app errors – how does that change page views or average order size? If Neumob’s mobile app acceleration boosts your sessions by 9%, how many more conversions do you therefore expect based on that boost – and how does that increase in sessions & conversions translate to revenue?
We can work with you with relevant information from our customers and case studies that match your business objectives. We’ll clearly show you the impact that mobile app acceleration and improved app performance has on your app’s overall success in the market, once we’ve taken a look at your current performance with you and have a good sense of how you measure success (and which countries really matter for your business).
The key thing is to get started; we can easily help you take it from there.