ThinkMarkets is an online forex, CFDs and metals broker that provides innovative technology to retail traders around the world. Based in the UK, they’re an innovator in the Forex industry, and they pride themselves on offering the best technologies for their clients to minimize latency and maximize successful trades. This is why they engaged Neumob to become a core component in their ThinkTrader app for iOS – designed and built to provide the ultimate trading platform.
The case study itself, which you can read right here, provides all of the details. Mobile app acceleration for ThinkMarkets was measurable and immediate in key regions around the world. Neumob boosted app speeds by 42% in Malaysia, 37% in India and 20% in China – all of which are burgeoning and important markets in the company’s continued expansion across Asia.
Moreover, the ThinkTrader app even saw a 25% boost in speed in the company’s home market of the United Kingdom, which is enough to significantly reduce potentially frustrating errors, timeouts and app disconnects that can contribute to a poor customer experience and lost revenues.
The boost in speed and reduction in latency prompted ThinkMarkets CEO Nauman Anees to say:
“Neumob was a key component of our app launch strategy, and allowed us to confidently make a deeper push into markets with legacy 2G & 3G networks, as well as into those with 4G speeds. We’ve now given our customers an experience that allows them to conduct trades and transactions quickly and effectively and without error, and that has made all the difference as we continue to roll out new mobile products worldwide”