Travel app engagement almost always starts with a search of some kind: for a cheap or convenient flight, an open hotel room or a ticket on a train. Because this is where consumers first engage with an app, any points of failure such as timeouts, slow-loading or crashes can be absolutely fatal. Aviasales, Russia’s largest travel search engine, recognized that and asked Neumob to help them accelerate their mobile app in hopes of reducing errors – especially within those crucial flight searches.
As the popularity of the Aviasales mobile app increased, so did the company’s reliance on mobile networks around the world. The app’s popularity and usage is especially concentrated across Russia, Ukraine and Turkey, yet significant customer traffic also now takes place in the United States, China, Germany and various Asian countries.
For Aviasales, search error reduction within their app was the #1 requirement. Knowing that Russian and Eastern European mobile networks can be especially complicated, the company turned to Neumob and our 2-line SDK for help in reducing errors and speeding up overall mobile performance.
Our newest case study provides all the details on what happened next. At the highest level, the introduction of the Neumob SDK immediately reduced mobile network search errors within the Aviasales app from 1.5% to 0.5%.
Here’s what Seva Billevich, Aviasales’ Mobile Development Team Lead, had to say about the improvements:
“Neumob has done exactly what we needed it to do: reduce errors that keep our customers from completing their transactions. Now, as Aviasales continues to expand our apps into new countries and onto new mobile networks, we can do so with the confidence that network errors will be totally under control.”