Media, news and sports apps face a pretty high customer experience bar. Users/readers have a nearly limitless array of choices for which content to consume, which heightens the urgency for mobile app engineers, product managers and developers to create a smooth and friction-free app experience that’s better than all competitors’ apps.
The Economist Espresso, a morning briefing from the editors of The Economist magazine, faced just this problem, and had some customer-impacting app performance concerns they knew they’d need to conquer. A core challenge within any app is to ensure that users on mobile networks around the world aren’t encountering errors – yet Economist Espresso users in some markets had been seeing up to a 10-second load time delay, which then culminated in an error message.
With poor performance a threat to the company’s readership growth, user experience and advertising revenue, they turned to Neumob to help speed up app performance and reduce errors & timeouts within the app.
The introduction of the Neumob mobile app acceleration SDK caused errors within the app to drop by 93%, and Economist Espresso app speed increased by up to 205%. Our newest case study provides more details – and you’re welcome to read additional case studies for HotelTonight, Aviasales, GAIN Capital and others here.