Our recent webinar with our partners at Branch Metrics and Segment brought out some deep insight into tools that unify mobile app data measurement and the overall in-app customer experience. Segment‘s Universal ID and Branch‘s advanced deep linking are elements of their SDKs that deliver huge benefits to those of us responsible for mobile apps in our organizations, as well as to the customers of those apps.
For our piece of the webinar, we took the theme, Unifying Customer Experience and Mobile App Data Measurement, and used it to talk about how to use analytics to drive an internal business case for accelerating your own company’s mobile app(s). By delivering a superior customer experience – one with dramatically reduced errors and much faster app speeds – you’ll see definite impact to your business’s KPIs and conversions, however you choose to define them.
Knowing how you define “success” in your app is actually Step 2, though. Please watch the webinar below for the other steps, and definitely make sure to listen to JJ Nguyen from Segment and Mada Seghete from Branch as well; they’ve got some terrific ideas to contribute to your app’s overall success and revenues as well.