With brands, app owners & engineers rapidly becoming much smarter about the network errors inherent in the mobile apps they publish, we’re starting to see much more focus on reducing the retention-killing impact that mobile networks can have on overall app performance.
One good result of this is the mere fact that we’re now talking about it. Neumob’s customers come to us with tales of app timeouts, stalls, failed uploads, images and ads that never show up within their apps – and worse. The impact these errors have on their app store ratings, and on overall customer satisfaction and retention, is a much bigger talking point in our discussions with brands around the world than it was even one year ago.
Now it’s time to start quantifying the problem as a means to address it. Even in countries with majority 4G/LTE coverage, such as the United States, not all mobile carriers are created equal in their ability to prevent timeouts, failures and other frustrating errors within apps.
This post marks our first ranking of the top four US mobile carriers in this regard – and the first ranking of US mobile carrier error rates that we’ve ever seen. All data comes from Neumob’s mobile app acceleration network and the many mobile apps that used it during June 2017. It shows how many visible, customer-annoying errors show up in those apps relative to the apps’ sessions – with a lower percentage being better, of course.
AT&T and Verizon have the two lowest error rates of the top 4 US mobile carriers, at 0.54% and 0.65% respectively. T-Mobile came in under 1% as well, with relatively strong performance across the United States.
Sprint brought up the error rate rear, with a 1.05% error rate across all mobile apps using the Neumob network. Our platform regularly measures error rates of up to 12% in certain slow-speed countries (usually those dominated by 2G and 3G networks), but expectations in markets such as the US, UK, Japan and France tend to run high, and even an error rate of 1 in 100 can truly hurt customer perceptions of the apps that run on those networks – and perceptions of the networks themselves.
The full list:
We’ll start reporting on these error rates each month in this space to help you compare and contrast app performance on the US’ various mobile networks – and we’ll be expanding this data to a provide a more global view (with many other countries) soon.
To get started addressing errors within the mobile apps you’re responsible for, we invite you to learn more here.____________________