Now that 85-90% of all of our mobile screen time is spent within apps, we thought it might be a good time to take a look at some of the myths and conventional wisdom that surrounds how to attract, grow and retain mobile app users. Our recent webinar with our partners Mixpanel and Apteligent did just that. We tried to answer these questions, among others:
- Why are most conventional A/B tests useless in an app onboarding strategy?
- Does fixing crashes within your apps actually ensure that users’ problems with crashes have now ended?
- What happens to app retention when you design apps that don’t take into account network issues beyond your control?
The full webinar is now available to watch right here – and if you’d like to learn more about user experience and mobile app retention, you’ll want to check this one out as well.