Mobile game apps really have only four true paths to making money in the app economy, when the app itself is the main currency: in-app upgrades or boosts; subscriptions; paid downloads and monetization via advertising.
The latter is the gaming app world’s #1 form of making money, and games continue to be exceptionally creative (and subtle) in how they display ads to consumers. The mobile advertising market also continues to experience a boom that’s forecast to continue to explode through 2020.
Smart game developers in 2017 are learning to monetize their apps much more effectively by using ads that engage the gamer as part of a native experience, while others are using video or evolving interstitial and rich media forms to deliver revenues and engage users. Is it enough? What happens when ads don’t actually display in time for fast-scrolling or fast-acing users to actually see them, let alone act on them? As the saying goes – if your ad doesn’t display, you don’t get paid.
More ad impressions & video plays mean more revenue, which is why Neumob’s app acceleration SDK is such a natural fit for game apps. We gathered data from one of our largest customers – a major global ad-monetized – and found some stunning improvements in ad delivery from their top 3 ad network SDKs. Take a look:
We also found in working with a Tier 1 mobile game app just what a difference we can make in their overall app speeds, especially on some of the world’s slower or less predictable mobile networks. This game was finding difficulty retaining customers in both India and Germany, so we focused our efforts there, using our global acceleration network to efficiently route game traffic to save time and reduce errors.
Here’s what happened:
- 44% faster in India with Neumob on, vs. with it off
- 37% faster in Germany with Neumob on, vs. with it off
- Ads with InMobi were delivered 270% faster; ads with Nexage were delivered 137% faster
These results point to the fact that it’s these third-party calls to ad networks that can really make the difference in whether an game is perceived as “fast” or “slow”.
Depending on the global reach and audience of a game, the speed and performance gains shown above can mean extra hundreds, thousands and even millions of dollars in ad revenues. Measurement and viewability are two of the mobile ad tech industry’s favorite and most-discussed topics, and new breakthroughs in both are making sure that every impression & click counts.
To optimize ad revenue while maintaining strong user loyalty, gaming app owners must ensure their app delivery infrastructure is designed to meet the requirements and challenges of the evolving modes of mobile advertising, particularly in ensuring that third-party ad calls load rapidly over the world’s congested and unpredictable mobile networks.
Achieving the levels of banner, video, native and rich media ad acceleration that Neumob already provides its customers is something you’re welcome to try out for yourself. Get started with our SDK’s measurement capabilities at no charge today, or request a free, no-obligation performance analysis and see how your game performs all over the world.