Last September’s Apteligent analysis on the causes of mobile app crashes uncovered a pretty remarkable finding: 20% of all app crashes are correlated with a network issue. This means that unpredictable mobile carrier networks – not necessarily the app itself – are bringing the user experience tumbling down to a complete halt in 1 out of every 5 app crashes.
We already know how dependent apps are on mobile network capabilities for overall app performance, and especially error rates, and yet apps with persistent performance problems continue to live in the app stores, garnering consistent 1- and 2-star reviews from frustrated and annoyed users.
Now Google is going to do something about it. Considering that Apteligent also found that Android had 2.5x the number of crashes as iOS 10, Google has now announced that apps with performance issues will be “downranked” in app store listings. This will happen even if they’re popular apps that are otherwise beloved by users. Rather than having popularity override quality, the new ranking algorithm will direct users to apps that experience fewer crashes and have better overall app performance.
This provides app owners & engineers with a golden opportunity to get their apps’ back-end hygiene in order. App acceleration is a proven driver of reduced errors and increased conversions within an app, and aside from these obvious benefits, are now a leading strategy to ensure that an Android app won’t downranked within the Google Play Store.
Take a look at our Free Metrics Mode SDK if you’d like to see how your app is performing on the world’s mobile networks, or get acquainted with some of our resources to better understand how mobile app acceleration will boost performance, revenues and overall app user satisfaction.