HotelTonight had already been using one of the world’s fastest website CDNs to accelerate its mobile traffic. At first, HotelTonight were a bit skeptical that Neumob could improve what they already had in place. They’d recently run a project that decreased image size and resolution for app traffic running only on 3G networks, as opposed to traffic running on faster 4G/LTE networks. Unfortunately, the company saw zero improvement in booking conversions after they’d modified their images on 3G, and that this change made no practical difference for their users.
They decided to give Neumob and our 2-line SDK a try.
With Neumob enabled and accelerating user traffic around the world, HotelTonight consumers found a faster, more reliable path to check-out, and responded accordingly. These amazing results demonstrate the direct correlation that faster mobile app performance, combined with reduced mobile network errors, has with increased bookings and revenue.