When we started Neumob in 2014, we came to realize within a year that so many mobile app product owners and developers were still in the dark about their own app’s performance, and that most literally had zero idea how quickly it loaded, how fast its in-app conversions took place, nor what their app’s error rate was in various countries around the world.
The result of this benign ignorance was, in too many cases, apps with hundreds of 1- or 2-star reviews in the App Store and Google Play, and worse, retention rates that saw the app’s users deleting the app in droves, never to come back again.
What a difference 3 years has made. Top-performing brands and apps have come to realize that the back-end performance of their app is at least as important, if not more important, than the app’s front-end look and feel. Neumob customers who have chosen to accelerate their apps with our simple 2-line SDK aren’t merely seeing reduced errors and faster speeds, they’re seeing real, monetary impact on their business KPIs as well, with boosts in sessions, app retention rates and overall revenues coming from a much-improved app user experience.
Our team has put together this new set of resources in an eBook to help show the uninitiated why app performance matters, with real-life case studies and data from our own customers, as well as from third-party analysis. We also want to make it easy for interested parties to get started accelerating their apps right now, and to that end, provide some resources to help make the case within your own organizations.