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Neumob Drives 93% In-App Error Reduction for The Economist, Rescuing Global Readers from App Timeouts and Missing Content

Economist Espresso App Load Times Decrease by 205% in Countries Around the World

The Economist Espresso is a morning briefing from the editors of The Economist magazine, and is published each weekday and Saturday morning in three editions for the Americas, Europe and Asia. The app is available on both iOS and Android, and features timely updates that tells readers what’s on the global agenda in the coming day and, most importantly, what to make of it.

With six days a week of brand-new content and an engaged, global news audience, The Economist puts a premium on a superior user experience that ensures readers open the app and engage with its content on a daily basis.

The Challenge

The Economist found that a core challenge within the Espresso app was to ensure that users on networks around the world weren’t encountering errors. Particularly in Asia, where mobile networks can often be slower and/or less reliable than in The Economist’s home market of the UK, the company wanted to make sure that the app loaded quickly and didn’t subject users to timeouts and missing content.

Each morning when the app is opened, it fetches content through a number of third-party calls that provide text, images and advertisements. These calls are essential to a modern media app, yet they increase the number of potential mobile network failure points when networks are congested, or are otherwise too slow for the amount of content being requested by mobile users.

Economist Espresso users in some markets had been seeing up to a 10-second load time delay, which then culminated in an error message. With poor performance being a threat to the company’s readership growth, user and experience and advertising revenue, they turned to Neumob to help speed up app performance and reduce errors and timeouts within the app.

The Results

Neumob’s acceleration SDK, which aggressively attacks mobile network errors by speeding up overall app performance, drove an immediate 93% reduction in errors in the Economist Espresso app. This included error reductions of 97% in the UK and 94% in the United States – two of the company’s largest markets – as well as 93% in Singapore, where the app error rate plummeted to a mere 0.29%.

This dramatic plunge in the app’s errors was further compounded by impressive boosts in initial app load times. Once Neumob was integrated, The Economist Espresso app loaded up to 205% faster on global networks, with load time gains in Germany being the most eye-popping (205%), followed by boosts of 100% in the UK, 87% in the United States, 78% in Australia and 68% in Singapore.

All told, each of the app’s core markets saw performance gains with Neumob that led to rapidly sped-up load times, and a huge plunge in timeouts and other app errors.

Remy Becher, The Economist’s Senior Director of Agile Project Management, said that “We now have a great deal more confidence with Neumob in our app that we’ll be able to quickly serve our content to users everywhere, even those on crowded or slow mobile networks. The Economist Espresso now has a microscopic error rate that’s far lower than in other media apps, providing our users with a much-improved experience and far better engagement opportunities with our brand.”

“We now have a great deal more confidence with Neumob in our app that we’ll be able to quickly serve our content to users everywhere, even those on crowded or slow mobile networks. The Economist Espresso now has a microscopic error rate that’s far lower than in other media apps, providing our users with a much-improved experience and far better engagement opportunities with our brand.”

Remy Becher,
Senior Director of Agile Project Management

 

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