Neumob Helps To Boost Mobile Application Speed for GAIN Capital
Financial trading app speeds soar by 40-100% across Asia and the UK
GAIN Capital are a global leader in mobile and online CFD, serving active traders and institutions with exceptional products, technology and service.
The company’s community of CFD and Forex traders use the company’s leading mobile apps to trade financial markets and currencies, using well-known brands such as City Index, Forex.com and a variety of a white-labeled partners. The company’s ethos of “high availability, low latency” underpins its promise to its customers, who expect to make lightning-fast trades un-impacted by the vagaries of modern mobile networks. This promise allows GAIN Capital and its brands to robustly compete with other Tier 1 providers.
GAIN Capital witnessed the expansion of its financial trading customer base across the UK and Europe and deep into Asia’s financial hubs in Singapore, Kuala Lumpur and elsewhere — and knew that its mobile apps would need to perform smoothly and quickly, everywhere. The company knew that Asia, and its relatively slower 2G/3G mobile networks, might create challenges for its customers in those markets, and wanted to ensure that its apps performed to allow clients to trade without any reduction in performance.
In particular, a dropped trade due to high network latency (or worse, a complete disconnect) can result in abandoned transactions, directly impacting customer experience.
GAIN Capital worked with Neumob and its simple SDK designed solely to speed up mobile app performance to see if it might help improve app speed while boosting load times and in-app performance for its core brands like City Index.
Neumob’s technology boosted app speed, with the City Index app benefitting from 61% faster performance in Singapore, with a 99% speed improvement in Malaysia — while even clocking a 43% speed boost on robust (yet crowded) mobile networks in the UK.
The City Index app even saw a total increase in performance across all global HTTPS traffic of 262%, which is enough to dramatically reduce timeouts and app disconnects that could contribute to suboptimal customer experience.
With speed enhanced across Asia, Europe and the UK, GAIN Capital VP and Head of Trading Platforms Development Rekhender Dhawan says that his customers are seeing a “much-improved user experience, and enhanced speed in executing their trades”. He’s found that “Neumob has given us more confidence in our abilities to scale overseas and in our home markets, as latency and disconnects are now less of a potential issue for our customers”.
“Neumob has given us more confidence in our abilities to scale overseas and in our home markets, as latency and disconnects are now less of a potential issue for our customers.”
GAIN Capital VP and Head of Trading Platforms Development