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Nearbuy Partners with Neumob to Tackle India Mobile App Performance, Sees Instant Speed Boost and Error Reduction

Neumob SDK drives 73% faster app speeds across India, with up to 99% reductions in mobile app errors

Nearbuy (formerly Groupon India) is India’s first and largest hyper-local commerce platform, a one-stop destination on both mobile and online to buy just about anything. Nearbuy’s customers use the company’s Android and iOS apps to take part in thousands of offers, deals, discounts & coupons on restaurants, buffets, pizzas, spa, massages, salons, beauty therapies, gyms, movie tickets, hotels & travel, shopping, activities and many more.

   

The Challenge

A robust mobile commerce app such as Nearbuy’s relies on dozens of third-party calls from content providers and other embedded SDKs, which can slow down app performance, especially on India’s slower 2G/3G mobile networks. Slow load times and sluggish performance can result in app errors such as timeouts and missing content, which frustrate consumers and can cause them to close the app and search for offers or deals elsewhere.

As Nearbuy’s app continued to soar in popularity, and as the app expanded to more large cities across India, they recognized a need for faster app speeds and reduced errors. They embedded Neumob’s simple 2-line SDK into their app in hopes of improved performance.

The Results

With the Neumob SDK turned on within the app, Nearbuy clocked up to 73% faster app speeds across India, on networks ranging from 2G-Edge to WiFi. Moreover, key domains within the app had error reductions of up to 99% – a huge decrease in timeouts, stalls and retention-killing consumer frustration.

With faster load times and in-app transactions now smoother and more predictable from Delhi to Mumbai and everywhere else across India, Nearbuy were understandably pleased with their app’s improved performance.

Snehesh Mitra, Nearbuy’s CTO and Cofounder, said that “Getting app performance right is a challenge for any mobile commerce brand, yet the performance gains driven by Neumob in our app have made a tremendous and immediate difference for us. Nearbuy customers are getting to their offers faster and with far fewer errors than before, and this is enabling us to continue our rapid expansion across India with even greater assurance that we’re delivering a first-rate app experience.”

“Getting app performance right is a challenge for any mobile commerce brand, yet the performance gains driven by Neumob in our app have made a tremendous and immediate difference for us. Nearbuy customers are getting to their offers faster and with far fewer errors than before, and this is enabling us to continue our rapid expansion across India with even greater assurance that we’re delivering a first-rate app experience.”

Snehesh Mitra,
CTO and Cofounder

 

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