Neumob’s App Acceleration SDK Boosts Performance and Reduces Latency for ThinkMarkets Across Asia & UK
Forex app sees 42% reduction in latency for its mobile app
ThinkMarkets is an online forex, CFDs and metals broker that provides innovative technology to retail traders around the world. Based in the UK, the company is an innovator in the Forex industry, and prides itself on offering the best technologies for its clients to minimize latency and maximize successful trades. Its mobile application ThinkTrader was designed and built to provide the ultimate trading platform.
ThinkMarkets were in the process of developing their ThinkTrader mobile app for iOS users when they reached out to Neumob. The company was preparing for a bigger push into Asia, and knew that their existing web CDN would be unable to accelerate traffic for this new base of mobile app users, and that the CDN did not have a solution that tackled network latency where it truly lives: in the last mile from the edge of the internet to the smartphone in the user’s hand.
The company was well aware that while bandwidth is cheap, latency in a mobile app is expensive. A dropped trade due to high network latency (or even worse, a complete disconnect) can result in significant currency spread loss, as financial trading and forex companies have the potential to lose millions per day due to failed or dropped trades during times of currency fluctuations.
ThinkMarkets installed the 2-line Neumob SDK on their test app, in hopes of making their iOS app as fast and as error-free as possible, then deployed it to production when the app launched worldwide.
Mobile app acceleration for ThinkMarkets was measurable and immediate in key regions around the world. Neumob boosted app speeds by 42% in Malaysia, 37% in India and 20% in China – all of which are burgeoning and important markets in the company’s continued expansion across Asia.
Moreover, the ThinkTrader app even saw a 25% boost in speed in the company’s home market of the United Kingdom, which is enough to significantly reduce potentially frustrating errors, timeouts and app disconnects that can contribute to a poor customer experience and lost revenues.
Having seen impressive gains in load times and in-app performance for the new iOS app, ThinkMarkets CEO Nauman Anees says that his mobile app has gained “a stickiness and ease of use that it otherwise may not have had without Neumob installed”.
He believes that “Neumob was a key component of our app launch strategy, and allowed us to confidently make a deeper push into markets with legacy 2G & 3G networks, as well as into those with 4G speeds. We’ve now given our customers an experience that allows them to conduct trades and transactions quickly and effectively and without error, and that has made all the difference as we continue to roll out new mobile products worldwide”.
“Neumob was a key component of our app launch strategy, and allowed us to confidently make a deeper push into markets with legacy 2G & 3G networks, as well as into those with 4G speeds. We’ve now given our customers an experience that allows them to conduct trades and transactions quickly and effectively and without error, and that has made all the difference as we continue to roll out new mobile products worldwide.”