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The majority of apps in the world’s app stores aren’t making their money solely from paid downloads, nor from in-app purchases. They’re often monetizing in whole or in part via in-app advertisements, and the ways in which these ads are presented to users is evolving as well. Native ads, video interstitials and other formats are making the in-app advertising experience far more robust and less intrusive – yet this enhanced monetization functionality often comes at a cost.

When users are stuck with in-app errors, plus slow loading and poor response times – often due to the number of third-party calls to ad networks, it’s not merely the user experience (and your app’s reputation) that suffers. The ad networks that are serving up native, banner and interstitial ads in your apps can’t serve their ads, either. That means that the user’s session hasn’t been monetized, and that you, the app owner, don’t get credit for an impression (let alone a click on that ad). There’s an explicit linkage between errors & slow app performance, user retention and lowered revenues, and app owners who don’t address this lose on multiple fronts.

Are you doing everything you can to keep the users you’ve earned?

mobile_commerce_image_2Find out with Neumob’s free performance analysis on your mobile app. We’ll take a look at your current error rate, app latency and performance to see what sort of speed improvements are possible in various countries – and how those improvements can translate into your bottom-line app revenue, conversion and retention goals.

You simply provide us with your app’s name, along with some contact information, and we’ll be in touch with your analysis, along with an anonymous benchmark report on your app’s performance versus its peers in the ad-monetized app industry.

Sign up now!

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