In 2015, 40 percent of mobile users used apps to place bets, and the mobile gambling industry is expected to be worth $100 billion by 2018. The market is driven mostly by European players who enjoy fast-paced sports betting and real-money casino games. To win in this market, traditional gaming operators and innovative technology companies are battling for the attention of mobile’s most impatient consumers. In fact, more than 70 percent of mobile gamblers will abandon an app if it does not provide response times below 3 seconds.
It’s clear that both sports betting app and casino app players require ultra-high speed from their mobile apps. If an app incurs delays or outages, players could lose significant amounts of money and will stop using the unreliable app that caused them financial harm. For this reason, app owners must deliver the fastest, most reliable mobile app experience possible.
Gaming operators who succeed to optimize app performance will earn customer loyalty in the fast-developing app market and position themselves to maintain player loyalty for years to come.
Accelerating Gambling App Performance
Neumob has built the world’s first end-to-end accelerator designed to speed mobile gambling apps, including sports betting and real-money casino games. The Neumob Accelerator provides an app with instant access to acceleration features at all stages of the mobile delivery process—the first mile, middle mile and last mile.
By eliminating latency in each mobile delivery stage, the Accelerator speeds gambling apps by 30-300%, whether an app and its users are located within the same city or on different continents.
The Accelerator delivers consistent speed, because we purpose-built it as a “mobile-first” product. To understand how mobile-first acceleration better supports your app, read our white paper.