The shift to media consumption within mobile apps, as opposed to via print or on the desktop web, has happened so quickly that even established media leaders are still formulating their mobile app strategies in real time. 2 out of every 3 minutes that US users spend with digital media is now spent within mobile apps, according to ComScore.
Yet Media, News and Sports app consumers are very happy to quickly delete a poor-performing app. 75% of respondents in Neumob’s recent consumer survey said they’d deleted a news/sports/media app from their smartphones due to slow load times, in-app errors and app crashes.
Media, news and sports apps especially struggle with app congestion during peak commute hours and when news is breaking – and they can’t afford to deliver a story or a video slowly, or their users will quickly leave their app for a different one.
News and sports apps usually bring in dozens of third-party calls – from content feeds to images, videos, and other SDKs – and these necessary calls unfortunately also slow down app performance, particularly during peak hours, or on the world’s slower networks. Are you doing everything you can to keep the users you’ve earned?
Find out with Neumob’s free performance analysis on your mobile app. We’ll take a look at your current app latency and performance to see what sort of speed improvements are possible in various countries – and how those improvements can translate into your bottom-line app revenue, conversion and retention goals.
You simply provide us with your app’s name, along with some contact information, and we’ll be in touch with your analysis, along with an anonymous benchmark report on your app’s performance versus its peers in the media, news and sports app industry. Sign up now!