Mobile Commerce (m-Commerce)
The majority of e-Commerce consumers have made the shift to m-Commerce as their preferred means of shopping, and with that shift, their demands for app performance have grown more stringent. Over 70 percent of mobile users expect app response times in the sub-3-second range, and nearly half will uninstall a slow performing app. To avoid high rates of shopping cart abandonment, m-commerce marketers have made app performance a top priority.
Speed also impacts the discovery rate of an m-commerce app when shoppers perform searches. In fact, Google and Apple are already integrating app content into search results, and it’s a well-known fact that speed impacts Google search results rankings. M-Commerce marketers must ensure that their full-featured apps, which took so long to build and perfect, don’t neglect the performance factor of the success equation.
Accelerating Mobile Commerce Apps
Neumob has built the world’s first end-to-end accelerator designed to speed m-Commerce apps. The Neumob Accelerator provides an app with instant access to acceleration features at all stages of the mobile delivery process—the first mile, middle mile cloud and the last mile.
By eliminating latency in each mobile delivery stage, the Accelerator speeds m-Commerce apps by 30-300%, whether an app and its users are located within the same city or on different continents.
The Accelerator delivers consistent speed, because we purpose-built it as a “mobile-first” product. To understand how mobile-first acceleration better supports your app, read our white paper.