Did you know that the typical mobile app incorporates at least 5 third-party calls, and some apps use well over 40 third-party calls? These range from calls to ad networks for advertising-monetized apps to analytics tools to external images, videos and much more. Every time the app starts up, that fires up the app’s calls to these third parties.
Unfortunately, one of the biggest drags on mobile app performance comes from these third-party calls for data, content and all the other cool features your users want from your app.
Each time a call occurs, additional lag time to retrieve all this great data slows the app’s performance. Your answer as an app owner, naturally, is almost never to exclude functionality, because of course your users demand all the latest features, and they will uninstall apps that lack the features of competing apps. So how do you successfully balance both fashion and function?
How to Speed Third-Party Calls
It is indeed practical and possible to maintain your current app architecture and speed-to-market advantages, while also giving your users the boosts in load times and in-app performance that in turn leads to higher revenues, more conversions and lower mobile app churn.
The Neumob Accelerator speeds all the network calls that are made by your mobile app, not just those owned by the business. These can be calls for data, content or any new innovative functionality that arises. By speeding owned and third-party calls, the Accelerator enables developers & app owners to incorporate more features while still maintaining high performance. This allows your business to innovate and delight users with evolving and engaging experiences – with no trade-offs for function over fashion.
Get 6 Tips in our Free eBook
Third-party calls don’t need to drag down your mobile app’s performance. By taking the steps we have outlined in our free eBook, Speed Your Mobile App’s Third-Party Calls, you can deliver a full-featured mobile app that doesn’t compromise on functionality nor on the end user experience.