With app product owners & marketers focused more than ever on keeping customers engaged and in their apps, we thought it could be useful for Neumob customers & the world at large to take a deeper dive into mobile app retention best practices. We recruited experts from our partners Leanplum and Apptentive, and the result was a short-but-sweet webinar called “How To Increase App Retention in 2017” that we recommend you setting aside a half-hour for.
Lauren Wendland from Leanplum used a series of GIFs to explain the basics and the nuances of app retention. Red Russak from Apptentive then gave a primer in how to reduce app churn through active listening and proactive engagement. Finally, Jay Hinman from Neumob looked at how back-end SDKs can better be used to reduce errors, drive increased sessions and to keep customers engaged in an app longer.